zeiss

From the outside looking in, the world of Sony lenses can appear extremely confusing. Sony is a relative newcomer to the photography industry, having released their first ‘Cyber-shot’ fixed lens compact in 1996. Unlike both Canon and Nikon, Sony did not start life as a camera or optics business, they began life manufacturing radios and tape-recorders. This difference in initial direction and relatively late entry into the camera industry meant that Sony had to look outside their own capabilities in order to gain lost ground on competitors, and eventually become one of the ‘Big Three’ manufacturers in the business. Of …

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