Fujifilm GFX Crop Factor and GF Lens 35mm Full Frame Equivalent Focal Lengths

The Fujifilm GFX mirrorless medium format system has gone from strength to strength in recent years. What was once a limited lens selection has now been filled out with focal lengths from 23mm all the way up to 250mm, with no gaps along the way. What’s more, there are now specialist lenses amongst the lineup, such as the GF 120mm macro and the stunning GF 80mm f/1.7. The launch of the original 50MP GFX 50S was something of a revolution in the industry. Never had there been a more affordable way to get into digital medium format photography. While Pentax …

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Fujifilm GF Lens Roadmap

Fujifilm likes to keep people informed about upcoming lenses and about once a year they offer up a roadmap that outlines lens release for the next 12-24 months. This most recent GF lens roadmap was unveiled in January 2020 and from it we can see two as-yet-unreleased lenses: GF 30mm f/3.5 R WR – This lens was launched on June 30th 2020 GF 80mm f/1.7 R WR Portrait photographers will certainly be looking forwards to the 80mm lens with the widest aperture yet on a GF lens at f/1.7. 80mm. Such a lens on the GF format would be equivalent …

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Fuji X100 Mark II Wide and Tele Conversion Lens Review (28mm & 50mm)

The Fuji X100 series has been incredibly popular since the very first version and I was excited to buy my own X100F as soon as it was announced. The camera has a fixed 23mm f/2 lens on it that delivers an angle of view that’s equivalent to a 35mm lens on a full frame camera, but Fuji have been selling two conversion lenses for a number of years. Alongside the X100F launch, they also launched new “mark II” versions of these 28mm and 50mm conversion lenses. Throughout this review, I’ll be referring to the conversion lenses by using their 35mm …

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Fuji Lens Terminology and Abbreviations

Hello photography fans! Welcome to the latest in our series of manufacturer lens guides, where we take a headfirst dive down the rabbit hole that is lens terminology and abbreviations so that you don’t have to! Today ladies and gentlemen we will be attempting to unravel the nomenclature of stalwart industry giant Fujifilm! Fuji Photo Film Co. Ltd was founded in 1934 with ambitions to become Japan’s first manufacturer of photographic films. In the 1940’s, having achieved their initial objective the company expanded into the optical glass and equipment industry, manufacturing various products including X-ray and printing equipment. Fuji remained …

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