Fujifilm GFX Crop Factor and GF Lens 35mm Full Frame Equivalent Focal Lengths

The Fujifilm GFX mirrorless medium format system has gone from strength to strength in recent years. What was once a limited lens selection has now been filled out with focal lengths from 23mm all the way up to 250mm, with no gaps along the way. What’s more, there are now specialist lenses amongst the lineup, such as the GF 120mm macro and the stunning GF 80mm f/1.7. The launch of the original 50MP GFX 50S was something of a revolution in the industry. Never had there been a more affordable way to get into digital medium format photography. While Pentax …

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Fuji Lens Terminology and Abbreviations

Hello photography fans! Welcome to the latest in our series of manufacturer lens guides, where we take a headfirst dive down the rabbit hole that is lens terminology and abbreviations so that you don’t have to! Today ladies and gentlemen we will be attempting to unravel the nomenclature of stalwart industry giant Fujifilm! Fuji Photo Film Co. Ltd was founded in 1934 with ambitions to become Japan’s first manufacturer of photographic films. In the 1940’s, having achieved their initial objective the company expanded into the optical glass and equipment industry, manufacturing various products including X-ray and printing equipment. Fuji remained …

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