Ignoring Your Competition

It’s Not You, It’s Me (How to Break Up with Your Competitive Spirit) Creative freelancers confide in me on a daily basis and there’s a common theme among those who are struggling: they spend valuable time, energy, and resources concerning themselves with what their competition is doing. On the flip side, those who are thriving don’t even have competitors on their radar; in fact, their real competition is most likely their peers, if not their closest friends. Successful creative freelancers focus on what they do best— period. David duChemin on Real Photographers: “Digital did not kill our business. Our failure …

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Finding New Clients

No matter one’s geographic market, genre, or niche, the cliché saying, “It’s not how good you are but who you know,” is a lot more true than most emerging creatives would like to admit. I’ve heard a lot of whining over the years about how some guy got some gig just because he knew some dude. Well of course he did! The buyer felt that they could trust that relationship enough to move forward. Welcome to the ‘land of the real’ my friend (yep, that’s a Matrix movie reference 🙂 Creative freelancers gain more quality leads and better client engagements …

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