FujiFilm X-T50, GF 500mm, GFX100s II and More – Pre-Orders

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FujiFilm’s raft of new products can be pre-ordered using the links below. If you haven’t gotten a Fuji X100 VI, the new X-T50 is a great alternative that uses the same sensor while offering an interchangeable lens mount in a compact body.

Interestingly, during a quarterly earning call, FujiFilm’s CEO shed some light on the company’s recent stock issues. To paraphrase, he said they would rather produce too little stock and force people to pre-order their gear than misjudge, over-produce, and discount items to clear stock later. In other words, you should pre-order this gear now if you want it any time soon. FujiFilm is likely going to be cautious with production, and force people to pre-order for many months to come. Don’t think that you can just place an order in a few weeks time when these items are in stock at your retailers. They won’t be.

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Dan Carr

Professional photographer based in Yukon, Canada, and founder of Shutter Muse. His editorial work has been featured in publications all over the world, and his commercial clients include brands such as Nike, Apple, Adobe and Red Bull.

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