The Fujifilm GFX 100RF is a new fixed-lens medium format camera with a 28mm equivalent lens and a 100MP sensor. I’ll have more about this camera today. For now, I just wanted to get the pre-order links up because my source at one major store tells me that, despite the relatively high price tag, this camera is being pre-ordered like hotcakes and will likely experience massive production shortages. To remind you, the Fuji X100VI was launched over a year ago, and pre-orders have still not been fulfilled. Hopefully we don’t get in the same situation with this camera.









Not sure about this camera yet? I’d still encourage you to get in line. You can always cancel the order before it ships. Better to do that now than mull it over for a few days and then find you can’t get yours until 2026.