business

Growing Your Creative Niche

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You want better clients. I know you do… but you know the game, this won’t happen magically. You have to earn it and sometimes it’s your earnings that you feel will suffer if you limit your portfolio, your networking, or your business model. Your bank account probably tells you to take any gig you can get, and though you may simply be striving to pay the next bill, know this: desperate acts won’t help you build a better business. Your future success, as well as your creative legacy, demands so much more from you. Or dare I say… less. A …

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Finding New Clients

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No matter one’s geographic market, genre, or niche, the cliché saying, “It’s not how good you are but who you know,” is a lot more true than most emerging creatives would like to admit. I’ve heard a lot of whining over the years about how some guy got some gig just because he knew some dude. Well of course he did! The buyer felt that they could trust that relationship enough to move forward. Welcome to the ‘land of the real’ my friend (yep, that’s a Matrix movie reference 🙂 Creative freelancers gain more quality leads and better client engagements …

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Numbering Your Fine Art Print Editions

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I’ve never really featured print sales as a part of my business model up to this point in my career. For a long time, the type of photography I was doing editorially and commercially just didn’t lend itself to print sales. The kind of image I might sell to a large company like Nike or Red Bull was great for a eye-catching advert, but rarely was it something most people would hang on their wall for an extended period of time. Though many posters have adorned the walls of teenager’s bedrooms, these are far from “Fine Art” sales. Recently I’ve really …

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Managing Your Photography Business E-Mail

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This might seem like a little bit of a dry subject but by now I hope you guys have figured out that I like to write from experience and I have an experience (and new-found knowledge) to share on this subject. I promise it will help you to run a more efficient photography business so please read on……

10 Essential Audio Books For Photography Business Owners

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I find myself on a pretty continuous quest for knowledge, it’s just who I am and how I work. The problem is that I lead a busy lifestyle, not just with work, but also ‘play’. Striking a balance is an important part of a healthy lifestyle but I struggle to find the time to read as much as I would like to. Audio books are a great way to solve this problem because I can listen on the plane while I’m traveling, or while I’m out walking the dog or riding my bike. Audible is the worlds largest provider of …

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