No matter one’s geographic market, genre, or niche, the cliché saying, “It’s not how good you are but who you know,” is a lot more true than most emerging creatives would like to admit. I’ve heard a lot of whining over the years about how some guy got some gig just because he knew some dude. Well of course he did! The buyer felt that they could trust that relationship enough to move forward. Welcome to the ‘land of the real’ my friend (yep, that’s a Matrix movie reference 🙂 Creative freelancers gain more quality leads and better client engagements …
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